Superior safety post


To prove that safety can be a fun subject and not at all boring, KEP Italia has developed a series of comic strips that use simple and easily-understood language to illustrate the safety features of KEP Italia helmets, the different type-approvals that certify the helmets’ protective capacity and how they are obtained and the most common objections to using a helmet when riding (obviously because these excuses are totally without validity).
This safety advertising campaign (entitled METTETE IN TESTA LA SICUREZZA; SAFETY: GET IT (IN) ON YOUR HEAD) is dedicated entirely to the young and very young because it uses fun comic strips to explain why it is important always to wear a helmet: even if you’re not at an advanced level, even if you’re not in a competition, even if you’re just out on a hack, even if it’s hot and you’re worried about messing up your hair!