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“After several collaborations in the industry, we felt the need to look beyond, both in terms of safety and aesthetics. We wanted to develop something even more innovative to give riders of every level and discipline the very best. Safety, comfort, design, technical performance, and elegance have always been our goals.”
PASSION, INNOVATION, AND SAFETY
KEP Italia was founded with a clear goal: to create the perfect riding helmet, combining safety, technology, and design. This vision is driven by two extraordinary women, Lelia Polini and Bianca Collet-Serret, united by a passion for equestrianism and a determination to offer riders a superior product, one capable of redefining industry standards.
A DEEP-ROOTED PASSION
Everything stems from a profound connection with equestrianism, lived not just as a sport, but as a lifestyle. A world where discipline, elegance, and respect are intertwined. Experience in the sector and sensitivity to the needs of riders laid the foundation for a unique project.
THE MEETING
Two visions come together. The shared goal? To go beyond the limits of the traditional helmet, creating a product that is truly the safest on the market and perfectly in tune with its wearer.
2006
THE IDEA
The insight emerges: to develop a helmet that combines maximum safety, outstanding comfort, and distinctive design. Not just protection, but also an expression of personality, style, and innovation. A technical accessory that becomes an integral part of the rider’s look and identity.
2007
KEP IS BORN
In 2007, KEP Italia comes to life. From the very start, the brand stands out for its relentless pursuit of excellence, with helmets entirely designed and made in Italy.
2008
THE CROMO
The helmet that changed the game. Unique design, optimal ventilation, lightness, and unparalleled style: a symbol of a new generation of helmets, recognized and appreciated internationally.
2010
INTERNATIONAL EXPANSION
Within a few years, KEP Italia conquers foreign markets, becoming a reference point for riders and professionals. Collaborations with top athletes, field feedback, and a constant drive for innovation push the company to always look ahead.
TODAY
WE KEEP GROWING
KEP Italia continues to grow, holding firm to the values that make it unique: safety, attention to detail, Italian identity, and a desire to offer the very best to those who live equestrianism with passion. From young riders to top champions, every helmet is designed to accompany those who dream big, in total safety.
VISION
Redefining the concept of the equestrian helmet by combining safety, elegance, and innovation, to support every rider in every discipline, helping them reach their highest performance.
MISSION
To design and produce a helmet that is more comfortable, safer, and more innovative than anything currently on the market—an objective that has led us to explore and combine the best solutions in design, technology, materials, and safety.
OUR VALUES
Passion and dedication are not just slogans, but a true company creed.
“We cannot be certain of achieving the absolute best, but we will never stop striving for it.”
– L. Polini and B. Collet-Serret1
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